The hottest Valin heavy truck overseas market deve

Introduction: since 2011, Valin has received batch after batch of large orders for 120 heavy trucks in Peru, 150 mine dump trucks in Indonesia, 400 heavy trucks in Indonesia, 70 heavy trucks in Malaysia and so on. The export situation in the past two years cannot be said to be very satisfactory. Although there were many gains in the first half of the year, Valin heavy truck overseas markets

since 2011, Valin has received batch after batch of large orders for 120 heavy trucks in Peru, 150 kuangyushan dump trucks in Indonesia, 400 heavy trucks in Indonesia, 70 heavy trucks in Malaysia and so on. "The export situation in the past two years cannot be said to be very satisfactory." Although there were many gains in the first half of the year, Fang Rui, head of overseas market department of Valin heavy truck, felt that Valin heavy truck still had potential to provide innovative solutions for the automotive, packaging, construction, consumer goods, electrical/electronic and other industries overseas. Since the financial crisis, in consideration of risk control and other aspects, the export pace of Valin heavy truck has become more stable. Although the global economic situation has improved, the turbulence in North Africa, the Middle East and other regions this year has a great impact on the commercial vehicle market, which also leads to a slightly tense export situation

steady growth of Bancassurance

in 2010, Valin sold more than 30000 complete vehicles, an increase of 67% year-on-year; The group achieved sales revenue of 12billion yuan. In 2011, Valin will sell 40000 vehicles and strive to reach 50000 vehicles, among which, the export will strive to achieve a 20% growth and the export volume will reach 2000 vehicles

the export products of Valin are mainly tractors, dump trucks and concrete mixers, and the marketing methods adopted by Valin are also different for different models. Specifically, for logistics vehicles (mainly tractors), Valin focuses on relying on the channels of local dealers, and a special project team follows up on relatively large orders; For engineering vehicles, the mode of "direct sales + distribution" is adopted. No matter how the external environment changes, Valin heavy truck will move forward steadily according to the original overseas strategy. Valin's expansion of overseas markets is based on the market concept of globalization. It is systematic in product launch, market development and other aspects. Valin has a clear overseas market expansion plan. Whether it is product reserves or market layout, Valin will maintain a stable and sustainable development trend

strengthen service and control

since this year, under the influence of multiple adverse factors, Valin automobile has continued to expand and strengthen its overseas market network, stabilized its original cooperative relationship, and vigorously strengthened the supply of overseas services and accessories. In order to ensure the completion of this year's export tasks, the sales staff of Valin overseas department actively implemented the "going out" strategy, and the regional marketing backbones have increased market development efforts, with the help of the company's various marketing policies to promote the development of sales work. For example, 400 heavy trucks exported to Indonesia not long ago, and the product series covers logistics, engineering, civil engineering, etc. in order to deliver these vehicles as soon as possible, Valin will pay close attention to production and strictly ensure the quality. All samples should have the same size. At the same time, the local dealers in Indonesia also make sufficient parts inventory to ensure the supply of parts for this batch of vehicles after delivery

it is understood that Valin currently has about 3000 vehicles in Southeast Asia, and new customers are also growing. In order to better provide products and services, Valin Indonesia's local dealers have invested in the construction of 4S stores. Over the past two years, Valin has invested a lot in network construction, strengthening and supporting the network development of many overseas markets. However, the construction of sales network and service network by Valin is different, as shown in Table 2, with particular emphasis on the construction and control of service network. Fang Rui said that compared with sales, the role of service network is more important and key. Through communication and exchange, as well as strengthening support, the overseas service level of Valin heavy truck has been rapidly improved

build a brand and focus on the long term

the continuous improvement of products and the gradual improvement of international influence, coupled with the increasingly perfect sales and service network, Valin has made significant progress in implementing the internationalization strategy. It is reported that at present, Valin products have been exported to more than 60 countries and regions in Eastern Europe, Africa, the Middle East, Southeast Asia, South America and so on

with the development of overseas markets, Valin's insistence on building overseas brands has also paid off. In many regions, the high popularity and reputation of Valin heavy truck have benefited the subsequent market development. The brand effect is slowly emerging, and this brand advantage will greatly promote the process of Valin entering more overseas markets

however, there is still room to improve the CAMC brand image, which is also the top priority of Valin in the overseas market in the future